Normally, an NBA MVP and star sneaker pitchman going down with a massive knee injury would be a brand’s marketing nightmare. But Adidas and Derrick Rose have managed to turn that scenario on its head. How? The magic of YouTube and social media. A series of short web videos called “The Return of D. Rose”…
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Domino’s Pizza delivery person Brandon Christensen plugs in the company sign atop his car as the sun sets, Wednesday, Feb. 21, 2007, in Sandy, Utah.Image: Douglas C. Pizac/Associated Press Domino’s added a virtual assistant feature that brings Siri-like functionality to its iOS and Android apps Monday. The feature, nicknamed “Dom,” allows users to browse the…
If you haven’t seen the movie “The Martian,” then it might seem odd to see a DVD placed for sale next to a bin of potatoes. But for those who have, the Albert Bartlett potato company’s deal with Twentieth Century Fox to use Matt Damon’s face and their film to sell tubers is a stroke…
[youtube https://www.youtube.com/watch?v=rofgMueCOqo?enablejsapi=1&] Samsung and Apple have been going head-to-head with claims on the Galaxy SIII and the iPhone 5, respectively. But until now, neither has been able to answer one question: Will it blend? In this stress test by Blendtec, it appears that Samsung has an edge. The Galaxy SIII holds out longer than the…
Crest toothpaste displayed a previously unknown comic side this week when it launched a Twitter exchange with comedian John Freiler, in which the latter accused the former of donating funds to Al Qaeda and called its signature product “toothgoop.” However, rather than taking offense, the Procter & Gamble brand rolled with the punches, matching wits…
[youtube https://www.youtube.com/watch?v=e1ErgRekjn8?enablejsapi=1&&w=640&h=360] Google has rolled out a pilot program in which advertisers can display relevant search items before a consumer has finished typing a query. Called “Search as You Type,” the initiative is aimed at AdWords advertisers. Google has so far partnered with two brands — Hasbro and Lowe’s — for the program. In the…
[youtube https://www.youtube.com/watch?v=Jras5-jPHak?enablejsapi=1&] If the Dalai Lama and Barack Obama already gave a shout-out to your ad campaign, what can you possibly do as an encore? Keep spreading the love, says San Francisco-based ad agency Eleven Inc. The agency, working for healthcare and hospital giant Dignity Health, just launched a new phase of its Hello Humankindness…
[youtube https://www.youtube.com/watch?v=E9n0f2rhK3g?enablejsapi=1&] It’s the classic source of angst for a marketer: If only people could actually see how good this product is, then they’d understand. For Microsoft, it must be especially frustrating. The company feels there are features to Windows Phone 8 that are so good that any reasonable person would swap their iPhone or…
http://www.mirandalambert.com/interactive/embed.php?w=640 Sony Music Nashville is going all out for Miranda Lambert’s latest single, “Fastest Girl in Town,” with an interactive music video and integrated digital campaign. The video features Lambert and Nascar star Danica Patrick engaging in some high-speed hijinks in a stolen car. In the interactive version of the video — which was developed…
http://mlb.mlb.com/shared/video/embed/embed.html?content_id=24328653&width=600&height=336&property=mlb The San Francisco Giants will host “Bruce Lee Tribute Night” on Sept. 4. They’re going to give away some sweet bobblehead dolls of the martial arts legend as part of the event. But Thursday afternoon, the team’s marketing department released this extremely creative and slightly frightening video to promote the special evening. The clip…
Lots of big-name athletes saw their social media followings get big boosts during the recently concluded Summer Olympics. But Jamaican sprinter Usain Bolt, probably the Games’ biggest global star, one-upped everyone else in the digital realm, too, with the rapidly accelerating popularity of his new mobile game Bolt!. The game broke the 1 million user…
10 Great Cyber Monday Deals to Snag Right Now 1. Kindle Fire The original Kindle Fire tablet is discounted at $30 below list price on Amazon today if you use the code FIREDEAL at checkout. The Kindle Fire is an Android-based tablet that hooks into Amazon’s book and video ecosystems to deliver more content. This…
Market researchers everywhere can breathe a sigh of relief. A new app called Perch, by developers Closely, lets small businesses monitor and track the online activity of their competitors — essentially, giving them a digital birds-eye view of their immediate competitive landscape. Perch collects Facebook posts, tweets and pins from local competition. Then, every update…
When all eyes are on you, you dont want to blow it. Here are seven tips for delivering a wedding speech thats guaranteed to bring the party to its feet. 1. Speak loudly and clearly through your main mouth: No matter how good the speech youve written is, it wont get off the ground with…