Social Zazz

Tag: Small Business

4 Common Website Design Mistakes to Avoid

Creating the perfect website for your small business is about much more than simply picking the right domain name and pictures. Companies must instead be able to include practical information about their business while also avoiding common mistakes that often plague websites. “Small businesses need to be represented in those consumer online searches even if…

4 Shared Calendar Apps For Team Efficiency

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Long hours and hectic schedules are integral components of startup culture. Along with the fun perks, office pups and ubiquitous passion, startups are also known for countless team meetings, working lunches…

Snoop on Competitors’ Online Deals With This App

Market researchers everywhere can breathe a sigh of relief. A new app called Perch, by developers Closely, lets small businesses monitor and track the online activity of their competitors — essentially, giving them a digital birds-eye view of their immediate competitive landscape. Perch collects Facebook posts, tweets and pins from local competition. Then, every update…