Tumblr has launched a new Spotlight section, its 56th, to highlight blogs dedicated to street style photography.
The new section features 13 street style blogs, several of which, including Street Etiquette and Altamira, are also showcased on the platform’s popular Fashion vertical.
Burberry has signed on as the launch sponsor for the Street Style spotlight. Its Art of the Trench blog, which was quietly introduced to Tumblr in late August, is featured prominently at the top of the page.
The Art of the Trench blog, like the Art of the Trench microsite Burberry launched in 2009, showcases photographs of stylish men and women wearing trench coats on the street, some taken by photographers contracted by Burberry, others submitted using a “Upload Your Trench” form linked at the top of the blog.
Why did Tumblr want to break out street style from the main fashion vertical? “Because the fashion vertical has grown so much on Tumblr, we wanted to introduce Street Style to focus on the fashions of the creators, rather than creativity of the brands,” Valentine Uhovski, fashion evangelist at Tumblr, wrote in an email to Mashable. “Ultimately some of the coolest sartorial street blogs live on Tumblr and we want to grow and celebrate this amazing community.” Similarly, Tumblr carved out a separate vertical for beauty in mid-2011, Uhovski said.
Read more: http://mashable.com/2012/10/03/tumblr-street-style-spotlight-burberry/
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