Domino’s added a virtual assistant feature that brings Siri-like functionality to its iOS and Android apps Monday.
The feature, nicknamed “Dom,” allows users to browse the menu and add items to their cart by speaking to the app.
Domino’s partnered with Nuance, the company behind the Nina virtual assistant platform, to bring voice-enabled ordering to the Domino’s app.
Nuance tried to make the voice sound natural and humanlike, customizing the technology for Domino’s. The company aimed to make the experience resemble interactions with a live person in the store or on the phone, said Robert Weideman, executive vice president of Nuance’s enterprise division.
The new Domino’s app enables users to speak their order.
Image: Domino’s
“It’s our best ever synthesized text to speech voice on a mobile application,” Weideman told Mashable. “It acts just like a person a would.”
“Dom” recognizes natural speech patterns and will help customers build and place orders as well as explore the menu. You can ask questions like, “Do you have any sandwiches?” or say things like, “I want to order a pizza.” The assistant will follow up with, “What kind of pizza do you want?”
The feature, which is in both the iOS and Android version of the Domino’s app, is still in beta, so it will continue to improve as more people use it.
“It’s made your smartphone like ordering in the store,” said Dennis Maloney, vice president of multimedia marketing for Domino’s. “You’re talking to Dom, like you would talk to someone when you’re in the store one on one — it’s that much of an interactive experience.”
Read more: http://mashable.com/2014/06/16/dominos-siri-dom-app/
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